Mention stone industry, many people will think this is a rough machining industry. However, in recent years, with the development of stone industry, many enterprises try to use creative transformation, to "decorate" stone. In thisexhibition, we find a lot to rely on creative to achieve the transformation of the stone industry case.

A piece of "stone" sold 18000

Early in the exhibition opening soon, Quanzhou toomoo Stone Development Co. Ltd. design and manufacture of a site called "shake Qian Shu" "stone", with the price of 18000 yuan sold.

"Paintings of the raw materials are pure natural stone, the manufacture technology of the company. Then, designelements into the cultural fusion and." The company staff said that Hui Kan works in the market response is very good.

Good English group director, President Qi Fei said that at present, the company is to create a "world's largeststone cultural buildings", which contains the world's largest stone culture museum, the world's largest stone culturemuseum and the world's only stone culture theme hotel design, and after hot five No. the warehouse "also exist asa part of the.

"Stone two generation" love culture marketing

Many stone enterprises have borrowed "culture card" to marketing, the reason behind it is thought-provoking. It is understood that, in recent years, the traditional stone industry downturn, extensive stone no longer meet the needs of the market.

"Currently, the stone industry sales growth slowed, more serious homogenization, do more good." Insiders said,after 15 years -20 years, the development of stone industry, to a large extent will go downhill.

Therefore, to seek a breakthrough, transformation, many things become imminent stone enterprises. "In the future,the culture will become the core competitiveness of enterprises." Fly said, something is to create a completeculture will become a corporate gene, "you can imitate imitation products, marketing mode, but you can not imitatethe temperament".

With the development of society, people's aesthetic sentiment continues to improve, enterprises pay more and more attention to brand building, gradually integrated into the cultural elements." Qi Fei said, in addition, the lovestone enterprises hit "decorate" stone, another reason is that the many older stone entrepreneurs take a back seat, new succession of "stone two generation" call to stronger cultural marketing.

On the cultural transformation is not easy

However, stone enterprises want to rely on cultural transformation, but may not be so easy.

In Yu Yanglin's view, culture is not an empty concept. "Culture is a kind of humanistic care, East Star is seeking to make people happy, can interact with people, for example the design of stone design system, so that everyone canbecome the designers use the stone, from feel happy, at the same time, you also need people to agree with yourvalues."

Fly said, culture need to have "material" and "goods" support ", for example, the product is better, the charm ofhigh team and strong execution, and not just a concept, need more practical action to complete."