Creating Quartz Stone Myth Is Not Unreachable Any More
Release time: 2015-07-14|
For quartz stone industry, we should create the beautiful myth for it the same as the electric appliance industry.
At the present time, the annual revenue of Chinese large-scale ceramic enterprise is over 5 billions, that of middle-size ceramic industry is also over 1 billion. While looking to Chinese artificial stone industry and quartzite stone enterprises, only 1-2 of them got the annual revenue of 0.5-1 billion, 50 million to 0.2 billion for most middle-size enterprises, lower revenue for small-scale companies. How to get quartz stone industry scale up and branding? How to set up a strong quartz stone manufacturer? We should think seriously of it.
Nowadays, many ceramic manufacturers also introduce the quartz stone. What force them to do that? The interest or benefit conflict. Anyway, most ceramic enterprises make great and powerful investment on quartzite stone. There is one quartz stone supplier, the first investment of them is 0.15 billion, over 500mu of factory, and 10 large-scale production line. Whether it is one trend or proper point, the investment of ceramic enterprises and other companies should depend on the change of global quartz stone market.
In term of China, the western idea is advanced, but the eastern experience is more proper. Starting from a small factory, it is a long way to go to enter the engineering management, especially the strong enterprise base is necessary and important. All quartz stone manufacturers need to get the latent rules if they want to make a giant step. We all hope that quartz stone can push artificial stone to be the main building material in the world, but also want quartz stone to upgrade to be the first choice for home decoration and industry decoration.
As we all know, electric appliance industry in Guangdong and other areas develop quickly. While in ceramic tiles field, Dongpeng is a good example. From the development of dongpeng, we can see its strong material base, its unilateral advertisement also makes effects. However, from the product movement, we can find that only having resource and minerals is not enough, the capitals to provide a long-term raw material supply chain is most important. So the success of dongpeng has reminded us that during the development of enterprise, if you want to become the leading enterprise of large scale in quartz stone field, then you should have the capitals and capacity to manufacture the raw materials.
Now most quartz stone suppliers is of small scale, high processing cost, worse supply power, that is so hard for them to get scale up and branding. High quality quartz stone manufacturers should set up their own quartzite mineral area, having strong manufacturing quartz ability. Finally, you should also be a nice product developer, then creating your own quartz stone myth is not unreachable any more. |
